Cooking Oils
Rice
Pasta
Dairy Products
Cheese
Tea
Coffee
Sugar
Salt
Flour & Starch
Seeds / Spices
Can / Jar Food Items
Ketchup / Sauces / Mayo / Paste / Lemon
Juices
Cereals
Snacks and Sweets
Beef
Chicken
French Fries / Pastries / Paratha
Personal Care
Paper Products
Detergents / Disinfictives
Catering Disposables
Water
Soups / Seasoning
Profile
MAZA - An Overview
- A family owned integrated sales and marketing company offering a range of FMCG lines (food and non-food)
- Established in 1930, MAZA represents 16 brands spanning 18 categories
- Complete warehousing, logistics and distribution agency addressing key retail, wholesale, down market and institutional & catering segments
- Brand portfolio - food (Dry, Frozen & Chilled) & Non-Food items
An Overview (contd)
- Annual turnover in excess of US $ 20 million
- Serving consumers in key GCC markets of Bahrain, Qatar, Kuwait & UAE (Active in UAE through a 50% owned sister company)
- Among the top 10 logistics and distribution companies in Bahrain with extensive warehousing and distribution capabilities
- Distribution network covering in excess of 1600 Super markets & Traditional food wholesalers, Restaurants, Hotels, Barbers & working camps.
- Participants in Government (Interior, Health,Defence) & Institutional Tenders (Gulf Air & BAS)
Key Strengths
- Among Bahrain’s active entrepreneurial family companies, headed by Mr. Ebrahim Zainal (a prominent well known business personality in Bahrain)
- Warehousing & Logistics - Handling incoming cargo Via road, Sea & Air
- Distribution - Numeric distribution coverage by sales team, (By Channel management) Key retail, Wholesale, Down-market & Institutional, Served by 21 owned cars
- Advertising & Marketing - strong equity for the MAZA brand supported by sound advertising
- Aggressive brand merchandising team - Category management
- Dedicated & efficient delivery system
Brands Represented
- MAZA (Bahrain’s pioneers of private label)
- COAST Dairy Products - Milk Powder (Holland)
- BEGA Cheese (Australian)
- NEZO Table Salt ( Holland)
- AHMAD Tea ( UK)
- ALI CAFÉ (Malaysia)
- ORIGINAL Juice (KSA)
- TIFFANY Confectionary (UAE)
- ALSAADA Frozen Chicken ( Brazil )
- ALKHALEEJ Frozen (UAE DXB IFFCO)
- BELMONTE French Fries (HOLLAND)
- FRESCO Frozen Vegetable (EYGPT)
- PANDA Cheese (EYGPT)
- POPPINS Cereals (LEBANON)
- BRITEX Bleach (KSA)
- SAAF Detergents (CHINA)
- SITRA Detergents (CHINA)
Product Range
- Al Baker Flour & Noodles ( UAE )
- Poppins Cornflakes ( Lebanon )
- Personna Blades ( USA )
- Oman snack Foods ( Oman )
- Britex Bleach ( KSA )
- EVYAP Cosmetics & Soaps ( Turkey )
- Major Commodities: Sugar, Flour and rice
- FROZEN Products ( Brazil, Holland, Egypt & DXB )
MAZA - Product range
- Rice
- Edible Oil
- Pasta
- Cheese
- Blades
- Can Foods
- Spices
- Tomato Ketchup
- Aluminum Foil
- Tissue Paper
- Salt
- Evaporated Milk
Warehousing & Logistics
350,000 sqft located in the industrial area of Sitra (privately owned land and warehouse)
Dry cargo: 105000 sqft
Frozen: 5000 sft
50,000 sqft,
New Warehouse ready for lease.
145,000 sqft of empty land for planned expansion
Warehousing & Logistics (contd)
Supported by
22 Dry open trucks for delivery
2 Frozen Vans
4 chilled Vans
4 forklifts
Distribution & Market Coverage
- Key retail outlets covered by 8 sales representatives
- Wholesale market covered by 3 sales representatives
- Down market covered by 5 van salesmen
- Institutional sale covered by 1 Salesman
- 14 brand merchandisers for key retail accounts
- In-store sampling promoters 3 (Female)
The MAZA Advantage
- Over 75 years experience in FMCG
- Established & Trusted brand name
- Sound understanding of the Bahrain and GCC market
- Led by a team of highly experienced Bahraini entrepreneurs with highly honed business skills
- Extensive capabilities and resources in warehousing, MIS, logistics and distribution
- The vision to be the best market reach in all segments
REVIEW MAZA PROFILE:
www.maza.com/Downloads/MAZA%20Profile_Long.pdf
REVIEW MAZA PROFILE (one page short version):
www.maza.com/Downloads/MAZA%20Profile_A4.pdf